TAUGHT BY A AAA SENIOR GAME UX DESIGNER FROM IO INTERACTIVE, CREATIVE ASSEMBLY, HANGAR 13 & DICE
Learn Game UX Design
from a AAA Veteran
This is a comprehensive Program where Anna Wikström teaches you the proven UX knowledge, tools, and methods used on 007: First Light, Star Wars: Battlefront 2, Mafia: The Old Country, Battlefield V, and Hyenas.
What is your dream?
Improve your indie game
Is your dream to create your own game and want to make it better with UX skills?
Get a job in games
Is your dream to transition from standard UX/UI into working in games?
Level up your career
Is your dream to get new skills and improve your career?
A message from the instructor to you!
What's in the program?
Real studio expertise
This is not just theory from a textbook. This is how real games are designed! You will learn how a UX designer really works, thinks, and solves player problems when making a game.
Structured learning
This program has a hand-crafted, structured learning plan with guided videos and help at each step, with lessons that build on each other. Focus on levelling up your skills instead of feeling overwhelmed.
Assignments & Challenges
You will get challenges to complete for each module, helping you practice and learn new skills each week. This gives you real practice and apply the learnings just like a game UX works to be used in your portfolio.
Private helpful community
Join a Discord community of classmates also learning game UX design to get help, tips, and support. You will learn better together with others and get direct support from the instructor.
Resources & Checklists
Get handy resources & checklists to help you see progress faster and remember what you learn across all parts of UX design, to use long after you complete the program.
Beyond UX basics
This is not just another lesson in the basics of UX. Learn how to think and solve problems like a Game UX designer, with the methods pro-UX designers use on AAA games.
The Curriculum
All 14 weeks have a theme and a UX area you will learn about.
Each week contains: Video lessons to watch, Live Q&As with the instructor, Cheat Sheets + checklists of the learnings, and a simple or advanced assignment to complete.
01
UX Design Mindset
First, you get to know your instructor and set your goals for the program. You will also learn the methods, mindset, goals, and philosophy of a game UX designer so you can think and solve problems in a smart, player-focused manner.
02
Player Psychology
Learn how our brains work when playing games and how to make better game experience by designing for how people think and behave!
03
Game Usability
Learn to design a game for usability with: how to design UI, audio, design rules to know and follow, controller and keyboard design, to make games playable so the player can focus on having fun instead of being frustrated.
04
Accessibility
Learn how disabilities affect players and how to create accessible designs so more people can enjoy games.
05
UX Research & Playtesting
Learn the fundamentals of Game User Research (UXR), how to prepare a text, conduct interviews and surveys, analyse player behaviour, and test results.
06
Sketches & Wireframes
Learn the fundamentals of how to work like a UX designer from setting the information structure, drawing basic sketches, making Wireframes and Mockups.
07
Design & Visual Principles
Fundamentals that build game layouts, hierarchy, size, shape, and colour theory for good UX in menus and HUD. We'll look at how these come together in a design.
08
Level up UX Design
Advancing your UX and UI with real examples of tasks and a test of what it is to work on a game with a team. This practice involves receiving feedback, learn to read design briefs, iterating on designs, and adapting to design changes!
09
UX Writing & Readability
Learn to write game Tutorials, instructions, menus, warning messages, and more. We will also learn how to make texts readable so players actually learn.
10
Navigation & Player Guidance
In this chapter, we will go beyond UI and look at how UX can help, guide, navigate the world and influence how games are experienced without UI or HUD.
11
Player Engagement
How do we motivate different types of players to continue playing? Player Personas, motivational design to engage players with a UX lens, and when to use which methods for different games.
12
MVP & Priorities
How to design for MVP, Lean UX, how to prioritise your tasks, meeting milestones with what is actually important in UX and for the game, and learn how to plan your UX work smarter.
13
Onboarding
Learn how to design for the First Time User Experience, structure a Onboarding level and different ways games does this, as well as how to structure and write Tutorials.
14
Final Chapter
You create a final project, combining all learnings throughout the program + bonus content.
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Meet your instructor
Anna Wikström
Senior UX Designer
Anna Wikström is a seasoned Senior UX Designer with 9 years of experience in AAA game development. She has designed the player experience and intuitive interfaces for blockbuster titles at top studios.
Anna specializes in creating player experiences that balance gameplay goals, artistic vision, and player expectations. Bringing AAA-quality UX design to every project she touches.
Her portfolio includes 007: First Light at IO Interactive, Mafia: The Old Country at Hangar 13 (2K/Take Two), Hyenas at Creative Assembly (Sega), and iconic franchises like Star Wars Battlefront II and Battlefield V at DICE (EA).
Games Anna has worked on:
"This is for the dreamers, the ones who want more from work and life. For the doers who are ready to invest in themselves and take a meaningful step toward a future in games"
Your investment
£895
The program starts in August/September 2026
Lessons across 14 weeks of skill-building training
Theory and Practical Game UX learnings
9 years and 5 AAA games worth of game UX experience
Live chats & Q&A's with AAA Senior UX Designer Anna Wikström
Assignments for skill building & creating portfolio-ready projects
Private Discord community of fellow cohort students
Videos you can watch when you have time in the weeks
Worksheets, templates, checklists, and design resources
Join the free waitlist to get program news, the updated start date, and be the first to hear when applications open.
To be clear
What it will give you
Learn UX for games
Basics of UI & UXR for games
Practical learning with real game examples
Tasks & Challenges to practice learnings
Private UX Discord community
Tasks to create your Portfolio
A Diploma upon completed program
It will NOT give you
UI Art
Game Programming or implementation
Level, Sound, Art, Combat or Gameplay design skills
Figma course
AI course
Garantee of a job
Not just UX lessons
You also join a private community!
More than the classes and the curriculum... there's also a community!
The Discord channel is a place where we connect, share, and grow together.
Discord Group
Join others learning Game UX in the private Discord group. Connect with designers, share work, and get feedback.
Live Q&A
Live sessions where the instructor answers questions about the course content and other burning questions about working in games.
Peer Reviews
Regular critique sessions with fellow students and Live reviews with the teacher.
Receive a Diploma
You will receive a digital diploma upon completion of the program.
This can be displayed on LinkedIn and your website as evidence of the new knowledge and skills you have gained.
FAQ
Q: Do I need to know UX or Game dev before joining?
A: Yes. The program is built on you knowing the basics of UX design or other game development fields. So that will help you greatly when going through the program.
Q: Is this a program to just build a portfolio?
A: No. The program is a mix of theory and practical learning, but the main focus is not necessarily to produce pieces for a portfolio. Some of the weekly assignments can be used in a portfolio.
Q: How intense is the program?
A: The content is designed for those who have a full-time job or study at the same time.
Each week, there will be videos to watch, and the Live Q&As will be recorded. Plus an assignment to complete at your own time.
Q: Can I do the program in any pacing and order I want?
A: No. Each week has a set timeline for content to get unlocked, a work structure, and a theme for learning that all students go through together at the same time. The Live Q&As will be to discuss the topic and weekly assignments, so to get the most out of the program, you should do it in the intended pacing.
Are you ready to Level Up your
UX Skills & Career?
Join other designers who are transforming their careers and lives through this Game UX Design Program.
The program starts in August/September 2026
(more details on date coming soon)
£895
Join the free waitlist to get program news, the updated start date, and be the first to hear when applications open.
Got any questions or concerns?
Send an email here: learngameuxdesign@gmail.com
Learn more:
This course is created and managed by Anna Wikström and is not associated with any studio or company.